What is Reputation Management?

What is Reputation Management? Reputation management focuses on the process of monitoring and protecting a personal, professional, or brand identity by positively influencing the information in search and social channels as well as responding to any negative public feedback that might exist.  In the information age where anyone can easily post a blog, article, or […]

What is Lead Generation Marketing?

What is Lead Generation Marketing? Inbound marketing, content marketing, on page and off page SEO, local and paid search, social media, mobile and video marketing; it’s all designed to drive traffic to your business, generate leads and ultimately, make the sale. Which brings us to:

What is Lead Generation?

What is Lead Generation? Lead generation involves marketing tactics that ultimately result in the origination of some level of expressed interest in the products and/or services of the said company.  Leads are captured in a quantifiable format, often rated for their likelihood of immediate consumer action, and either contacted by a sales representative or presented […]

Video Marketing Online With Blockbuster Results

Video Marketing Online With Blockbuster Results Last week we were discussing one of my favorite topics, gadgets. This week we continue that trend with video marketing online. I have always been a firm believer that a picture is worth a thousand words, so in my mind, that made video worth a bazillion! The amount of […]

What is Video Marketing?

What is Video Marketing? Video marketing involves the content strategy, video production planning, as well as the optimization, distribution, and promotion of the ultimate video asset.  Online video marketing offers high user engagement rates, increased time spent on the site, significant social sharing, and the potential to achieve viral saturation.  In addition, online videos provide […]

Mobile Marketing Statistics – The Power in your Pocket

The Transition to Devices of Mobility This is a fun blog for me as I am a tech geek and a marketing nerd. So when we start talking about the intersection of gadgets and their marketing power, I get all warm and tingly (kinda like climbing the rope in gym class). We’ve spent many weeks […]

What is Mobile Marketing?

What is Mobile Marketing? Mobile marketing represents the strategic actions of design, optimization, and distribution of content that is intended for consumption on mobile devices including but not limited to cell phones, smartphones, and tablets.  With the hyper-growth rise in the number of mobile devices combined with the decreasing usage of desktop computers and other […]

Why Social Media Marketing Is Important?

Why Social Media Marketing is Important? We know that in some shape or form, everyone has had interaction with social media. But the actual numbers of unique users of the top social sites per month are staggering. Being someone who has spent his career in marketing, when I see these numbers, I know it is […]

What is Social Media Marketing?

What is Social Media Marketing? Social media marketing is the art of increasing brand exposure by garnering social interest through the sharing of content within the sphere of social media networks.  The aspect of being able to share content with friends, family, colleagues, acquaintances, and interested parties often leads to exponential distribution of the content […]

Paid Search Management – Like A Champion

When clients ask me about paid search, they say that it seems like a lot of work to organically driving traffic to their website. Can’t we just pay for clicks? My response is always the same, “You can certainly pay for clicks, but do not think that it is that simple.” If you want your […]