When you are actually paying each time someone clicks on one of your paid search listings, you want to try and keep your mistakes that can result in direct losses of money to an absolute minimum. We have gone over using content and management to maximize your paid results. Here are some other you can do and avoid to get the most bang for your buck. Read more →
As with any other Internet marketing discipline, learning paid search is about starting the learning process at step one and walking through it until you are warmed up and ready to run at full speed. Step one is to acquire a basic understanding of a paid search definition that makes sense to you. Once you have a grasp on the meaning, the next step on the path is to develop a more detailed understanding of what is paid search and why does it matter. As your pace of learning starts to accelerate, you are ready to move on to gaining an understanding of the key paid search tools like books, conferences, online classes, and software for campaign execution. From that point on, the most effective way to learn more and stay abreast of innovation, news, and evolution in the space is to read the top paid search blogs. The following paid search blogs represent my list of top choices for continuing education on the topic: Read more →
Pop Results focuses on inbound marketing solutions. Our goal is to be your one-stop-shop, where we are able to integrate a custom set of solutions in order to maximize your exposure and get you the best return on your investment. The majority of what we do, like content marketing, on page and off page seo, social media, mobile and video marketing are all organic formats. We strive to make you the authority in your field and that means supplying your target audience with a plethora of useful information and direction. Read more →
In the world of Internet marketing, there are a lot of options for how you can choose to market your website and ultimately your products and services. If you represent a new business that is looking to rapidly establish an online presence and gain early wins or you are an established business that has had successes in other areas of online marketing and is seeking to scale your success, paid search is the answer. Before you jump into the fray feet first, it is important to understand what is paid search? To help answer this question, I have provided a paid search definition and an explanation of what it means to you and your return on investment. Read more →
Every month the Google AdWords bill comes in, and it is for the maximum amount of your budget. You have picked out the best keywords, which is why people are clicking and thus, they are all converting into sales and customers, right? Case closed. Easy blog for this guy. Glad I picked this topic. Time to start drinking…Wait, what? That is not how it works? I guess that’s why the 
fortune you are spending on a Cat Hats paid search campaign has not made you an overnight billionaire. There are several content driven factors in a paid search campaign that will affect your results. Read more →
Paid search is a competitive landscape that requires research, knowledge, an evolving workflow, and constant oversight. To be successful and not end up in a circumstance of loss, the use of paid search tools is a necessity. As is the case with all internet marketing disciplines, it all begins with expanding your base of expertise through books, university classes, and following the top influencers in the space. Once the foundation of knowledge has been established, the proper use of paid search software can help to optimize your campaign management.
When clients ask me about paid search, they say that it seems like a lot of work to organically driving traffic to their website. Can’t we just pay for clicks? My response is always the same, “You can certainly pay for clicks, but do not think that it is that simple.” If you want your online marketing campaign to play like a champion for you, you will want the right balance of organic and sponsored links for your business including quality paid search management. Read more →
Paid search is a search engine marketing strategy that strongly considers what you are willing to spend for a specific keyword phrase as the primary ranking factor. While several paid search models exist, the most common are CPC (cost-per-click) and PPC (pay-per-click). For instance, if you operate a personal injury law firm in Baltimore, Maryland and you determine that the keyword phrase “personal injury lawyer in baltimore” is a phrase that converts people who are seeking your services into qualified leads, if you are willing to pay the price, you can buy this valuable traffic. By setting up an account with at least one of the search engines that offer paid search solutions, within a matter of minutes, you can create a paid search ad that targets “personal injury lawyer in Baltimore.” Once you finish setting up the account, creating the ad, and indicating how much you are willing to spend each time someone clicks on your ad, your ad will immediately display adjacent to the organic search results for at least that exact match search. Read more →