Lead Generation Mistakes

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Lead Generation Mistakes

One of the main reasons any business puts up a website is to generate leads. Sure you want to get some info out, and keep yourself relevant. Maybe even entertain your audience. However, the bottom line is you want to make a profit, which means you need customers. Not wasting time with people who will never buy, but actual leads, interested in your product or service. As you build and execute an online lead generation campaign, be sure you don’t make some of these common mistakes. Read more →

Lead Generation Blogs

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Lead Generation Blogs

Attempting to learn the ins-and-outs of an intricate Internet marketing discipline is no small feat. In this case, take online lead generation. Before jumping into reading a list of the top lead generation blogs it makes sense to start the learning process by studying a basic lead generation definition. Without the background knowledge associated with the answers to what is lead generation, comprehension of this complex subject would be unnecessarily difficult. Many of the concepts would not make sense. The words would not resonate and the unstructured learning process would likely lead either to frustration or even worse, failure. Read more →

Lead Generation Interview Questions And Answers

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Lead Generation Interview Questions And Answers

Generating leads is the end goal in any marketing scenario. Leads are going to translate into sales much faster than people just browsing your site. But how do you convert someone from “just looking” to “ready to buy?”  Understanding what lead generation questions to ask and what answers you anticipate receiving in return is critical. Read more →

Lead Generation Definition

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Lead Generation Definition

To get to the bottom of the question of what is lead generation, I think it would be prudent to start by providing a root definition of the term. At its core, online lead generation involves the usage of a variety of Internet marketing disciplines including but not limited to organic search, paid search, and mobile marketing to provide visibility for actionable landing pages like forms or tap to call links. These actionable landing pages focus on aligning with relevant end users searches or in network environments that present solutions for the end user. After gaining the interest of  the end user, he or she is presented with the option of completing a short form of qualifying questions or engaging in a phone call to gain more information on the relevant product or service. In short, I define lead generation as follows: Read more →

Lead Generation Content

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Lead Generation Content

What is the point of everything we have been blogging about for the past 6 months? Entertainment? Sure. Honing our skills? Of course. Exercise? Not so much. Generating leads by creating valuable and informative content? Most definitely! Read more →

Lead Generation Tools

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Lead Generation Tools

Plain and simple, people go into business to generate sales and profit.  This fact is easier said than done.  In order to accomplish those two goals, there are litany of fundamental steps, good business practices and sometimes a right place right time sense of intuition or luck involved.  One common trait of successful businesses is the ability to generate a steady stream of inbound quality leads.  If you have no leads or the leads you generate do not have a high rate of conversation, you are going to face significant challenges on your road to success.  In this blog, I am going to cover online lead generation tools that will help you to accelerate your rate of inbound leads as well as how to enhance the quality score and conversion rates of the leads that you generate.  Business is challenging but, it all begins with sales and sales originate from quality leads. Read more →

What is Lead Generation Marketing?

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What is Lead Generation Marketing?

Inbound marketing, content marketing, on page and off page SEO, local and paid search, social media, mobile and video marketing; it’s all designed to drive traffic to your business, generate leads and ultimately, make the sale. Which brings us to: Read more →

What is Lead Generation?

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What is Lead Generation?

Lead generation involves marketing tactics that ultimately result in the origination of some level of expressed interest in the products and/or services of the said company.  Leads are captured in a quantifiable format, often rated for their likelihood of immediate consumer action, and either contacted by a sales representative or presented with additional marketing collateral that nurtures a lead deeper into the sales funnel.  Online lead generation marketing is the most common form of lead generation and it is powered by digital strategies including but not limited to organic and paid search, content marketing, and social media marketing. Read more →