Mobile Marketing Mistakes

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Mobile Marketing Mistakes

The internet has evolved quite a bit since Al Gore invented it. It has gone from slow (and loud) dial up connections that took forever to load pages, to high-speed connections on mobile devices.  Mobile phones, tablets and yes, even phablets are everywhere you look. This fact means your customers are probably using a mobile device right now. As a result, not properly connecting with them on these devices could be detrimental to your business. This blog will identify the most common mobile marketing mistakes and provide mobile marketing tips to enhance your users experience.   Read more →

Mobile Marketing Blogs

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Mobile Marketing Blogs

Even for the most advanced marketer, it is not easy to keep up with the swift pace in the evolution of mobile marketing. More than any other Internet marketing discipline, mobile marketing is incredibly fragmented. With sub-genres including but not limited to click-to-call marketing, mobile seo, sms marketing, and app store optimization, gaining a basic foothold on knowledge of the space can seem like an insurmountable challenge. I recommend starting simple and absorbing a mobile marketing definition on a very macro level. Read more →

Evolution of Mobile Marketing

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Evolution of Mobile Marketing

After several blogs on the topic of Mobile Marketing, I spent some time reflecting on how much the technology has changed in my lifetime. We are at a point now, where we’ve come to expect revolutionary products every year and complain when the tech does not grow by leaps and bounds. On the heels of the release of the iPhone 5s and iPhone 5c it seemed appropriate to look back at how we got to this point. Read more →

Mobile Marketing Definition

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Mobile Marketing Definition

In the world of Internet marketing, the only constant is change.  More often than not, even industry experts do not realize how frenetically fast their industry is advancing.  It is not until they return from a week of vacation to find that what they left behind is already a different animal.  This hyper-accelerated evolution is even more applicable to the mobile marketing segment.  From the release of the latest and greatest mobile devices to the launch of innovative mobile marketing disciplines, the answer to what is mobile marketing is a response that is evolving at warp speed.  To accurately provide a mobile marketing definition that will provide valuable insight and withstand the test of time, I will keep my definition short and sweet. Read more →

Mobile Content Creation for a Mobile World

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Mobile Content Creation for a Mobile World

I have been really focusing on graphics and images for the past few weeks, but for this entry, I want to get back to basics, overall content, including text. More importantly, content for mobile.

You need to use a completely different approach when creating mobile content. The majority of the time, you do not have even a fraction of the attention of your audience. Read more →

Mobile Marketing Tools

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Mobile Marketing Tools

There is no doubting the ongoing hyper growth of the mobile marketing segment.  From the proliferation of iPads and iPhones to the variety of Android based mobile devices, the world is swiftly matriculating away from the amount of time spent on desktops and laptops.  Along with this matriculation, mobile marketing is booming and marketers are finding new ways to connect with consumers.  In this wild new territory, there is a new playing field of marketing opportunities that allow for location focused messaging that can be targeted and distributed while the end consumer is at or near the point of sale.  The power of mobile is dynamic and the targeting options and customer capture models are increasing in effectiveness and ultimately conversions are skyrocketing.  To take advantage of this powerful marketing medium, I have composed a list of mobile marketing tools that will help to educate, provide direction on influencer connections, and execute a mobile marketing campaign. Read more →

Mobile Marketing Statistics – The Power in your Pocket

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The Transition to Devices of Mobility

This is a fun blog for me as I am a tech geek and a marketing nerd. So when we start talking about the intersection of gadgets and their marketing power, I get all warm and tingly (kinda like climbing the rope in gym class). We’ve spent many weeks now talking about the plethora of ways to drive traffic and leads to your website and blog, but we haven’t touched upon where they are coming from. There are pretty much two sources, computers and mobile devices. The transition from outbound marketing to inbound marketing is paralleling the transition from computer to mobile. Read more →

What is Mobile Marketing?

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What is Mobile Marketing?

Mobile marketing represents the strategic actions of design, optimization, and distribution of content that is intended for consumption on mobile devices including but not limited to cell phones, smartphones, and tablets.  With the hyper-growth rise in the number of mobile devices combined with the decreasing usage of desktop computers and other traditional devices, end users are progressively more likely to use a mobile device as their first-screen of choice.  As a result of this dramatic shift in how people consume information, for optimal mobile design and content delivery, marketers must adapt their messaging to smaller and varying screen sizes on multiple devices.  What works within the sphere of the traditional Internet is not necessarily an optimal model for success on the mobile web.  For that matter, content that is ideal for a tablet does not necessarily resonate on a smartphone. Read more →