Evolution of Mobile Marketing
After several blogs on the topic of Mobile Marketing, I spent some time reflecting on how much the technology has changed in my lifetime. We are at a point now, where we’ve come to expect revolutionary products every year and complain when the tech does not grow by leaps and bounds. On the heels of the release of the iPhone 5s and iPhone 5c it seemed appropriate to look back at how we got to this point.
The Good Ol’ Days
I can remember the time when my family had one phone number, it was only 7 digits long (no letters, I am not that old!) and it only worked when you were in or right near the house. There was no camera on our phones, no texting, and if you were out and about, you were out of touch (unless you stopped at a payphone – say what?). There was also no alternative communication channels, no instant messaging, no video chatting and no email.
From a marketing standpoint, the mobile phone was a huge game changer. In the past, if you wanted to get your message to people while they were on the go and possibly near your business, you had the radio and … Sure you could have newspaper and magazine ads, but you didn’t know if people were reading those on the go, let alone when they were near you. You could put up billboards, but I would not consider them mobile.
On the Go
But now, with GPS built into mobile technology, we can pinpoint the location of your customer and hit them with your message when you are most likely to convert them. Selling construction tools, hit them when they are at the hardware store. Food item, how about your message coming up while at the grocery store? Even better is to get them when they are actually looking for you. With a properly optimized mobile marketing strategy, if they are searching for an italian restaurant while in your vicinity, there you are, front and center. The possibilities for evolving your mobile marketing presence are endless.
Since I was feeling so nostalgic, and picturing Maxwell Smart and his shoe phone as well as Zack Morris and his brick phone, I figured I would make the next entry in the series, Pop Results Presents – The Evolution of the Mobile Phone.