Mobile Marketing Blogs

Mobile Marketing Blogs

Even for the most advanced marketer, it is not easy to keep up with the swift pace in the evolution of mobile marketing. More than any other Internet marketing discipline, mobile marketing is incredibly fragmented. With sub-genres including but not limited to click-to-call marketing, mobile seo, sms marketing, and app store optimization, gaining a basic foothold on knowledge of the space can seem like an insurmountable challenge. I recommend starting simple and absorbing a mobile marketing definition on a very macro level.

After securing a sense of comfort with the basic premise, dive deeper and study the answers to what is mobile marketing and learn why is it an increasingly critical factor of any dynamic internet marketing campaign. Then, take the next step in the learning process and move onto incorporating the use of mobile marketing tools like books, conferences, and software. From that point on, following the top mobile marketing blogs is the greatest source of the most up-to-date news and happenings on all things mobile. To help you in your pursuit of knowledge, I have identified my list of the best mobile marketing blogs.

1. Mobile Marketer Blog
   True to their slogan, the Mobile Marketer blog is the news leader in mobile marketing, media, and commerce.  This blog is loaded with the latest information on a comprehensive list of topics in the mobile marketing industry.  Information is strategically organized by news, sectors, and opinions.    
2. Mobile Marketing Watch Blog
   Out of all the mobile marketing blogs on my list, Mobile Marketing Watch is my favorite from the perspective of being easy-to-read and they cover issues like casino mobile marketing that many others tend to shy away from covering.  From best practices to mobile advertising and platform specific information, this blog is a winner. 
3. Mobile Marketing Magazine Blog
   The Mobile Marketing Magazine blog is the ideal extension of its counterpart print publication.  The blog contains a variety of quality content ranging from news, to webinars, videos, reviews, and guest columns.  
4. IntoMobile Blog
   IntoMobile provides in depth news and reviews on phones, tablets, apps, information organized by mobile OS’s.  In particular, the product reviews are on this site are fantastic.
5. GoMoNews Blog
   From mobile search and social to mobile advertising and mobile barcodes, the GoMoNews blog offers strategic news for novices and experts alike.  

The Best Mobile Marketing Blogs

In 2000, when I started my career at iCrossing in search engine optimization and search marketing, I was at the forefront of a new industry in its creation and development phase.  Keeping up with the pace of development required a significant daily commitment to staying on top of the news releases and happenings in the fledgling industry.  Fast forward over a decade later and mobile marketing is very much in a similar phase.  Tracking the best mobile marketing blogs promotes a continuing path of education on an industry in rapid flux.  Engaging the learning process early in the game provides the opportunity for a competitive advantage over competitors who have yet to hop on the bandwagon.  So why wait, start following the best mobile marketing blogs and go mobile!