The Transition to Devices of Mobility
This is a fun blog for me as I am a tech geek and a marketing nerd. So when we start talking about the intersection of gadgets and their marketing power, I get all warm and tingly (kinda like climbing the rope in gym class). We’ve spent many weeks now talking about the plethora of ways to drive traffic and leads to your website and blog, but we haven’t touched upon where they are coming from. There are pretty much two sources, computers and mobile devices. The transition from outbound marketing to inbound marketing is paralleling the transition from computer to mobile.
Mind Blowing Mobile Marketing Statistics
As you will see from this SlideShare presentation, the statistic of how people are consuming their information these days is pretty impressive, especially when you consider that the mobile platform is only about 6 years old, if you consider the launch of the first iPhone the birth of the mobile platform.
Mobile Marketing – Can You Afford to Ignore It?
Now that you’ve seen some of the mobile marketing statistics on how much information potential customers are consuming on mobile devices, you’ll understand why mobile marketing is such an important part of the overall marketing plan. If you would like more information about how you can incorporate mobile into your marketing plan, feel free to contact us.