Why Social Media Marketing Is Important?

Why Social Media Marketing is Important?

We know that in some shape or form, everyone has had interaction with social media. But the actual numbers of unique users of the top social sites per month are staggering. Being someone who has spent his career in marketing, when I see these numbers, I know it is a perfect marketing opportunity. If done correctly, it is an extremely cost effective way to not just get your message out to your audience, but communicate with them.

There are so many social sites, how can I keep track?

Once you really start plugging into the social media outlets, you will quickly discover how daunting of a task keeping it all under control can be. Once you come up with a good game plan for your social media marketing strategy, you will need three things to properly execute:

• tools
• Tools
• TOOLS!

There are a massive amount of social media tools at your disposal. If you research them, you will find ones that fit both your needs and your budget. The following social media infographic illustrates the massive numbers the top social networking sites attract. Additionally, it visualizes how to plan a successful social strategy and lists some of the top social media marketing tools as well as their associated costs.

Social Media Marketing is important because of the reach and the ability to engage consumers directly.

Can you believe over 1 in 10 Americans liked the page of one of the 32 NFL teams? That’s 35 million potential customers if your company can relate itself to the NFL.

Start Planning Your Social Media Marketing Strategy

With the top 5 social sites having a range of 70,500,000 to a whopping 750,000,000 unique visitors each month, social media is here to stay and is going to be a powerful weapon in your marketing arsenal. If used properly, you will see a huge return on your investment, and build relationships with your customers and potential customers. If used poorly, you can leave yourself out there to be devoured. Make sure your plan is solid and your tools are correct. If you need any assistance with social media marketing, feel free to contact us, we would love to show you the way to make your company pop.