What is Paid Search?

What is Paid Search? Paid search is a search engine marketing strategy that strongly considers what you are willing to spend for a specific keyword phrase as the primary ranking factor.  While several paid search models exist, the most common are CPC (cost-per-click) and PPC (pay-per-click).  For instance, if you operate a personal injury law […]

Local Search – The Wild West of the Web

Back when I was a wee lad growing up in primitive times (you know, the days before the internet), there was really only one way for us to discover local businesses (which at that point we just called businesses). Sure we could happen upon it as we drove around aimlessly (since there was no GPS) […]

Local Search Optimization

What is local search optimization? Local search is a geo-specific query that provides an enhanced list of results often including the name, address, phone number, location on a map, and reviews for businesses that match that query.  Attaining prime position in local search rankings for targeted keywords is an extremely powerful method to gaining online […]

Off Page SEO Techniques of Creativity

So now we are a few weeks into the ins and outs of inbound marketing and we have moved into uncharted waters, somebody else’s website. You have pretty much complete control over what goes on your site, but why would someone else want you invading their space. One word, (and yes, even if I say […]

What is Off Page SEO?

In my previous blog entry, On Page SEO Checklist, I provided a broad set of foundational strategies that can be applied to the construction of an effective on page search engine optimization plan. This blog post focuses on deciphering the core counterpart that makes up the seo matrix – what is off page seo?  The […]

On Page SEO – Content for Search Engines and People

You have scoured the internet for for days trying to make sure that your on page seo efforts are all on target. Now, your website reads like a list of keywords and it is extremely boring. You have forgotten who the internet, and especially your site, was designed for; your current and potential customers. If […]

On Page SEO Checklist

On Page SEO Checklist – Optimization Elements of Design Search engine algorithms, like the ones used by Google and Bing, take into account a substantial variety of website factors which help to determine how and in what order their results or SERPs appear.  Currently, one of the two most critical components of these complex algorithms relies […]

Content Marketing Plan – A Palette of Creativity

So you got your website setup.  You made sure it’s properly optimized and full of relevant text.  You have committed to constantly adding new entries to your blog on topics that are designed to make you the authority in your field.  Back in the early days of the Internet, as long as your content was […]

What is Content Marketing?

What is Content Marketing? Content marketing is a comprehensive planned distribution of any digital or print asset to potential prospects, existing customers, or the masses for the purposes of enhancing brand recognition, brand loyalty, consumer education, lead generation, and ultimately the sale of a product or service to a consumer.  There seemingly is an endless […]

Inbound Marketing vs Outbound Marketing

Ladies and Gentlemen, welcome to The Great Marketing Battle – Bleed For Leads!!!  This fight is brought to you by Pop Results inbound marketing agency.  Fighting out of the left corner, weighing in with a record of push selling, advertising, marketing mailers and more… the grizzled veteran… Outbound Marketing!  And fighting out of the right […]