Inbound Marketing Content Mistakes

Inbound Marketing Content Mistakes

We have shown you many reasons to adopt an inbound marketing strategy, comparing it to outbound marketing, showing you good tools to use, and filled you in on all the benefits of good content, from images to memes. But what about the other side of the coin? What about making sure you are not headed off in the wrong direction? There are so many things you can do wrong when establishing your inbound marketing content strategy and creation, so I am going to give you an overview of what not to do. Read more

Inbound Marketing Blogs

Inbound Marketing Blogs

At this point, you have a handle on an inbound marketing definition that makes sense to you.  You understand the fundamental answers to the what is inbound marketing question.  You have gained a solid base of knowledge in regard to inbound marketing tools and how they can help you move closer toward building, executing, and managing an inbound marketing campaign of your own.  The next step in your inbound marketing journey is to stay up-to-date with the latest happenings, innovations, tips, tactics, and strategies of the most influential companies and minds in the space.  To help you continue on the  path of knowledge, I have compiled a list of the best inbound marketing blogs on the Internet. Read more

Inbound Marketing Content – The Content King is Born

Inbound Marketing Content – The Content King Is Born

For months now I have been preaching the virtues of inbound marketing. I’ve had it beaten up in a fight with outbound marketing plus shown and discussed techniques to make a stronger campaign with images. I have covered all the other aspects of inbound marketing content as well, from what they are to how to use them better. Read more

Inbound Marketing Definition

Inbound Marketing Definition

As a follow up to my What is Inbound Marketing blog, I feel it is important to offer my personal definition for inbound marketing as well as provide my opinion on a few grey areas.  While there are a number of popularized inbound marketing definitions, mine is as follows:

“Inbound marketing is the execution of a soft sell strategy and lead generation process that concentrates on gaining customer conversions through the strategic presentation of relevant, educational, and influential content that a consumer is able to locate on their own volition.” Andrew Bart, Founder & EVP of Digital Strategy at Pop Results Read more

The Relationship of Images and Inbound Marketing

‘Say cheese!’

USAF_photographerAn instantly identifiable quote that makes you think of taking a photo. Even though we are only talking about a dairy product, your mind goes to taking pictures. Here’s another quote that should make you think of images, ‘Inbound Marketing!’  This blog will explain the relationship of images and inbound marketing.   Read more

Inbound Marketing Memes

Inbound Marketing Memes

Through these past few months I’ve talked about all the different aspects that make up a full blown inbound marketing campaign. I’ve gone into detail about the battle between Outbound Marketing vs Inbound Marketing and how outbound has been using the same invasive techniques for years, while inbound has turned it around and is designed to let the customers find you. I’ve even shown the statistics of inbound marketing savings and outbound marketing waste. Read more

Inbound Marketing Tools

Inbound Marketing Tools

If you took the time to absorb the information in my What is Inbound Marketing blog, obviously, you are intrigued by the notion of inbound marketing and its sustainable power.  Now that I have helped to clarify the definition, my goal is to help you fill your toolbox with additional resources that will allow you to expand your knowledge base on the subject and ultimately execute an effective inbound marketing campaign.

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Inbound Marketing vs Outbound Marketing

Ladies and Gentlemen, welcome to The Great Marketing Battle – Bleed For Leads!!!  This fight is brought to you by Pop Results inbound marketing agency.  Fighting out of the left corner, weighing in with a record of push selling, advertising, marketing mailers and more… the grizzled veteran… Outbound Marketing!  And fighting out of the right corner, weighing in with a record of content marketing, seo, social media, and more… the up-and-comer… Inbound Marketing!  The inbound marketing vs outbound marketing fight is scheduled for three rounds and the winner will be crowned champion and bestowed with a wealth of premium leads!!!

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What is Inbound Marketing?

What is Inbound Marketing?

Generate leads with your online reputation.

Inbound marketing is a strategic reversal of traditional marketing methodologies that rely on a cat-and-mouse game of chasing down potential prospects and attempting to convince them why they need your product or service.  Instead of employing a litany of push selling tactics with high rates of failure like traditional advertising or cold contacting, inbound marketing solutions focus on the concepts of developing your online reputation into a trusted resource and an influencer in your field of expertise.

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