Content Marketing Mistakes

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Content Marketing Mistakes

Now that you know all about the history of content marketing, gotten all the creative content development tools and even discovered how to make an effective creative content marking plan. What we have not covered is all the things that can go wrong in developing your content marketing. Joe Pulizzi says that your content needs to be better than everyone else’s. Better than your competition, or even the media or other publishers that cover your topics. He asks how can you expect be the authority, if you’re not the best?¹ Read more →

Content Marketing Blogs

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Content Marketing Blogs

Building and executing an effective content marketing campaign requires more than just an understanding a content marketing definition.  It goes beyond simply gaining a level of comfort being able to provide a response to what is content marketing when your marketing team asks you.  By the time you gain a sense of content marketing tools and you become proficient with them, the content marketing trends have already evolved and it is clear that there is still so much more to learn.  As is the case in any Internet marketing discipline, the world moves at a lighting pace.  These days, the only way to keep up is to follow the top content marketing blogs that feature the ideas and trends of the industry’s leading minds.  Below, I have compiled my list of the best content marketing blogs: Read more →

History of Content Marketing

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History of Content Marketing

Now that we have provided a content marketing definition, this blog is going to be short and sweet. In one form or another, content marketing has been around forever. From early cave paintings to serialized stories in newspapers and now in blogs and on Instagram, we have always used our written word. The biggest brands know it and the most memorable campaigns use it. No one will remember your story, if you never tell it. Content Marketing defines your history. It is your timeline, your imprint, your legacy. Make sure there is substance to back up whatever you are trying to market. Remember, consumers are not just buying your product or service, they are buying your company. Your company has a story, tell it. Your company has a history, lay it out. Read more →

Content Marketing Definition

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Content Marketing Definition

When you consider the definition of content marketing, it is important to realize the vast scope of this broad term.  Content marketing is many things.  As a result, any accurate content marketing definition must cover a lot of material including both online and offline forms of content production such as articles, infographics, video, audio, webinars, white papers, and print materials.  Additionally, the definition must also consider the distribution channels for content including mobile, social, print, television, and the Internet.  In an effort to decipher and encapsulate this seemingly all-encompassing marketing discipline, I have included my definition of content marketing: Read more →

Discovering Your Client’s Voice While Ghostwriting

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Discovering Your Client’s Voice While Ghostwriting

It is not easy writing for someone else. This is because you have to assume the personality of the person you are writing for. There are a lot of writers who are very talented in and are actually living off being a ghostwriter. However, anyone who has the talent for writing can be a ghost writer. The key ingredient to be successful as a ghostwriter is discovering your client’s voice while ghostwriting. Read more →

Creative Content Development Tools

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Creative Content Development Tools

As creative content director, my focus is on more graphic and visually driven blog entries.  That way you, my loyal readers, can enjoy not just my witty and clever insights into the world of Inbound Marketing, but can also glean that information without having to read a novel. With that being said, I would like to not only give you a list of the different types of graphics I create, but the tools I use to create them.

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Content Marketing Tools

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Content Marketing Tools

In my previous What is Content Marketing blog, I provided a definition of content marketing, I explained why it is necessary and beneficial, and I outlined the fundamental components of a basic campaign.  In this blog, I will provide you with content marketing tools that will advance your inventory of educational resources, industry networking opportunities, and identify key content marketing software platforms.  In a self-paced format, the combination of these tools provides a foundation for you to further your education on content marketing, target influencers in the industry, and test and use campaign management software. Read more →

Content Marketing Plan – A Palette of Creativity

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So you got your website setup.  You made sure it’s properly optimized and full of relevant text.  You have committed to constantly adding new entries to your blog on topics that are designed to make you the authority in your field.  Back in the early days of the Internet, as long as your content was full of related keywords, you would be good to go.  These days, a website operating without a content marketing plan as well as rich imagery and captivating content is like trying to fly a plane with no experience. Read more →

What is Content Marketing?

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What is Content Marketing?

Content marketing is a comprehensive planned distribution of any digital or print asset to potential prospects, existing customers, or the masses for the purposes of enhancing brand recognition, brand loyalty, consumer education, lead generation, and ultimately the sale of a product or service to a consumer.  There seemingly is an endless range of assets that make up content marketing.  Several of the more popular content marketing assets include blogging, article marketing, white papers, infographics, case studies, ebooks, and videos.  The structured organization, creation, and circulation of these varying forms of tactical information provide the power of influence.  By creating an authoritative knowledge base on subjects related to a product or service, your company can increase consumer perception that your organization is a trusted source for all things in your relevant areas of interest.  In short, content marketing is your tool for earning a reputation as an influencer. Read more →