What is Off Page SEO?

What is Off Page SEO

Blend on page and off page seo for a perfectly cooked seo campaign

In my previous blog entry, On Page SEO Checklist, I provided a broad set of foundational strategies that can be applied to the construction of an effective on page search engine optimization plan. This blog post focuses on deciphering the core counterpart that makes up the seo matrix – what is off page seo?  The combination of information contained in these two blogs should help you grasp the basic strategies that are necessary to execute a dynamic dual pronged organic search engine optimization campaign.

What Is Off Page SEO?

Off page seo is one of the two primary ranking factors that search engines utilize to determine the order of search engine results pages (SERPs).  As its name implies, off page seo represents the optimization of content that is located off of the premises of a specific domain.  The most widely known form of off page seo is link building.  Off page seo link building strategies focus on the development of relationships with relevant and authoritative sources that are willing to include a hyperlink back to a receiving domain.

Off Page SEO Link Juice

Off page seo link juice adds dynamic energy to any on page seo campaign

In the eyes of the search engines, the value of the aforementioned inbound link increases the perceived authority of the receiving domain.  This perceived authority is often referred to as link juice.  Referring sites with a higher perceived value pass a greater amount of link juice to the landing domain.  Ultimately, search engines establish a valuation for every page in their index. That formula considers the value of every inbound link as well as all of the qualities associated with their referring sources.  The end result is an off page value that carries significant weight toward the determination of how that page is going to rank for a relevant keyword phrase in the SERPs.

Off Page SEO Factors

The concept of search engines assigning equity to a link and passing that equity from the referring to the receiving site is not the only off page seo factor that needs to be considered.  As is the case with on page seo, in the determination of the value of a referring link, there are numerous primary and tertiary factors that search engines take into account.  Below are just a few of the key factors to spend time researching on a more detailed level:

  • Domain Authority
  • Branded Anchors vs Optimized Anchors
  • Destination URLs
  • Bad Neighborhoods
  • Traffic Stats
  • Sitewide Links vs Unique Links

Link Building Strategies – A Journey Through Ethical Off Page SEO Tactics

There is laundry list of off page seo techniques that can be employed.   In a similar fashion to on page seo, there are ethical and unethical tactics.  Below is a list of several of the top ethical off page seo strategies that can be implemented:   

  • Content Marketing (editorial)
    • Article Marketing
    • Guest Posting
    • Infographics
    • Data Visualizations
    • Video Marketing
    • Memes
    • White Papers
    • Case Studies
  • Social Asset Optimization
  • Press Releases
  • Brand Mentions
  • Webmaster Tips
  • Photo Sharing
  • Social Commenting
  • Forum Commenting
  • Answer Sites
  • Business Reviews
  • Directory Submissions
  • Local Search Listings
  • Widget Promotion
  • Paid Search Ads

Off Page SEO – The Silent Power Behind Your On Page SEO Efforts

In the natural order of website and blog optimization, after your internal content is developed and your on page seo factors are in order, the next step is to plan and execute your off page seo strategy.  This natural order is tied to the fact that quality sites want to link to resourceful information.  Therefore, the quintessential component of off page seo is the preceding creation of quality on page content so that high value websites will want to link to your information.  The higher the quality of your on page content the easier it will be to earn relationships with higher-quality link building partners.  Ultimately, your online reputation as producer of valuable content drives your ability to gain solid link building relationships.  Once these valuable relationships are gained, your off page seo efforts dynamically power and influence the rankings of your on page content.

If you have any additional questions about off page seo solutions, please feel free to contact Pop Results and we will be happy to help.

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