Off Page SEO Tools
Comparative to traditional marketing disciplines, search engine optimization is in its relative infancy. While it has emerged as the dominant avenue in digital marketing, SEO is an industry that continues to rapidly evolve. With each algorithmic evolution, the complexity of understanding seo factors requires additional resources that educate and assist with deciphering the latest best practices and metrics. In my previous blog On Page SEO Tools, I provided a foundational toolset that applies to the most mature segment of seo. This blog will highlight off page seo tools that help with link building, outreach, as well as software that helps to analyze link and site metrics. As the importance of this lesser understood segment of seo continues to scale, these tools will provide you with the arsenal needed to build a successful off page seo campaign.
Off Page SEO Books
As his moniker LinkMoses implies, Eric Ward and co-author Garrett French deliver promise in The Ultimate Guide To Link Building: How to Build Backlinks, Authority and Credibility for Your Website, and Increase Click Traffic and Search Ranking. This off page seo book succinctly explains a comprehensive range of outreach tactics for link building including but not limited to email, social outreach, and digital public relations. The book outlines creative means for using editorial content to gain valuable backlinks that will help to drive results for off page seo campaigns.
In The Link Building Book, Paddy Moogan offers up an excellent narrative on the history and evolution of link building and off page seo. This book was written for search engine optimization experts and it includes tools, case studies, and a bank of resources that any seo guru would appreciate.
Off Page SEO Study
One of the most critical components of executing an effective off page seo and link building campaign is the Outreach process. Quantifying Outreach, a study released by iAcquire, the global leader in off page seo services provides in depth analysis on email outreach statistics for link building. This study sets a bar of realistic expectations for those interested in executing a high quality off page seo outreach plan. It provides answers to demographic metrics as well as the effects of variance in email structure. With partnership development being extremely central to any off page seo campaign, this study is a must read.
Off Page SEO Conferences
Linklove which is brought to you by Distilled is the most notable off page seo conference. The conference features expert speakers including but not limited to Rand Fishkin, Duncan Morris, and Richard Baxter. SES, SMX, and other seo conferences also offer sessions that cover off page seo and link building but, Linklove is the premier event and it is solely dedicated to the topics at hand.
Off Page SEO Software
In addition to outreach, page and site analysis as well as backlink portfolio intelligence are critical data points that are necessary to manage any off page seo campaign. To gather this information in an organized format, there are a host of off page seo software applications that each offer varying benefits to the data collection phases. There are many to choose from but below, I have listed several of my personal favorites:
Research Before Outreach
It’s one thing to have a dynamic set of tools but, mastery of their use comes through education and practical application. For those seeking to accelerate their off page seo efforts, I recommend taking the time to absorb the information contained within the books as well as study and tinker with each of the software options. As is the case with any complex discipline, off page seo requires a significant investment of time and effort. If you do your homework and you implement the tools, your campaign will more likely than not garner the results you seek.