Reading or watching a video? It is an age old question that has plagued our ancestors since the dawn of time. OK, maybe that is not true, but when it comes to the web and telling your story, utilizing a combination of text and video, can make any post more compelling. That is, of course, unless you make some these video marketing mistakes. Read more →
From the traditional big screen to the small screens of mobile devices, the power of video to entertain, educate, and inform is without parallel. To the novice, the thought of developing a blockbuster online video marketing strategy can seem incredibly overwhelming if not downright impossible. Start small and begin the learning process by absorbing a video marketing definition that provides a macro foundation of knowledge on the meaning of video marketing. Read more →
Long before the magic of video marketing came into reality, the first ads were probably scrawled on the walls of caves, but we will start with print advertising from the early 1900’s. While not intended to be shocking or humorous, when we look back at some of these early ads, that is exactly how they come across. Read more →
The world of Internet marketing is filled with an ever increasing number of options. Out of all of the current possibilities, there are none that that match the available range of creativity, fun, and excitement as video marketing. To understand this dynamic marketing medium, I will provide a video marketing definition and build upon my answer to the question of what is video marketing.
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I have written over and over about how you can use content, including text and graphics, to connect with your audience. I’ve sung the praises of taking it to the next level with video marketing. As I previously described, one of the huge benefits of using video is that you can say more in less time. By combining both audio and a series of images, you can reach your audience on a completely different and deeper level. Read more →
People love to be entertained by video. This fact is emboldened by the ever increasing multi-trillion dollar valuation of the global film industry as well as the hyper-growth multi-billion dollar valuation of the online video industry. As a marketing medium, online video marketing offers the dynamic ability to not only entertain but educate, attract, promote, and convert individuals interested in information related your products and services. With the cost of digital video production drastically dropping, the available bandwidth and power of content delivery networks dramatically increasing, and the options for distribution heavily consolidated, the time for video marketing is now. In order to jump in this space in a quick and efficient manner, I have outlined several video marketing tools that will help to get your campaigns up and running in no time. Read more →
Last week we were discussing one of my favorite topics, gadgets. This week we continue that trend with video marketing online. I have always been a firm believer that a picture is worth a thousand words, so in my mind, that made video worth a bazillion! The amount of information that can be packed into a short video while still being entertaining to the viewer is priceless. Read more →
Video marketing involves the content strategy, video production planning, as well as the optimization, distribution, and promotion of the ultimate video asset. Online video marketing offers high user engagement rates, increased time spent on the site, significant social sharing, and the potential to achieve viral saturation. In addition, online videos provide opportunities for branding, promotion of personalized company messaging, how-to and DIY solutions, pitching of products and services, inbound link building, lead generation, and sustainable exposure as a subject matter expert. Read more →