Content Marketing Blogs
Building and executing an effective content marketing campaign requires more than just an understanding a content marketing definition. It goes beyond simply gaining a level of comfort being able to provide a response to what is content marketing when your marketing team asks you. By the time you gain a sense of content marketing tools and you become proficient with them, the content marketing trends have already evolved and it is clear that there is still so much more to learn. As is the case in any Internet marketing discipline, the world moves at a lighting pace. These days, the only way to keep up is to follow the top content marketing blogs that feature the ideas and trends of the industry’s leading minds. Below, I have compiled my list of the best content marketing blogs:
- Content Marketing Institute Blog
Joe Pulizzi, the Godfather of Content Marketing, Content Marketing Institute, Content Marketing World, and the author of numerous content marketing books is the undisputable champion of this industry. The Content Marketing Institute blog is the quintessential place to learn on the Internet to learn about anything and everything content marketing related.
- Contently Content Strategist Blog
For those seeking knowledge in the focal area of content strategy, the Contently Content Strategist blog provides a wealth of information on how brands can effectively create cohesive and engaging content marketing campaigns.
- Skyword Blog
An online content marketing campaign is only as good as the search engine optimization strategies that are seamlessly woven into the content strategy. The Skyword blog offers useful information on the basics of including seo tactics in your content marketing plans.
- Content Exchange Blog
The Content Exchange blog by Compendium delivers a comprehensive overview of information on topics like content planning, workflow management, content creation and content distribution.
- Copyblogger Blog
The importance of content freshness and proper copywriting is essential in content marketing. The Copyblogger blog addresses these facts and more.
The Best Content Marketing Blogs Pave The Road Ahead
During the early part of my tenure at iAcquire, my dear friends and co-CEO’s at iAcquire, Joe Griffin and Jay Swansson tasked me with developing and launching the content marketing division for iAcquire. At the time, I was familiar with content marketing in its traditional offline description but, I don’t know that any of us really had more than a minimal clue as to how to build and execute a content marketing campaign. Honestly, I can say that my knowledge path on content marketing began by studying Joe Pulizzi and the Content Marketing Institute blog. About a year later, at NMX BlogWorld, I had the pleasure of meeting Joe Pulizzi in person and like a little child who was given a new toy, I expressed my deep appreciation for the steep learning curve that his blog allowed me to ascend as smoothly as an escalator exiting Grand Central Station. From personal experience, I can tell you that if you want to learn content marketing, follow Pop Results Inbound Marketing blog and my list of the best content marketing blogs and if you put in the time, like I did, you will gain the necessary knowledge to be an effective content marketer.