Posts

Content Marketing Blogs

Content Marketing Blogs

Building and executing an effective content marketing campaign requires more than just an understanding a content marketing definition.  It goes beyond simply gaining a level of comfort being able to provide a response to what is content marketing when your marketing team asks you.  By the time you gain a sense of content marketing tools and you become proficient with them, the content marketing trends have already evolved and it is clear that there is still so much more to learn.  As is the case in any Internet marketing discipline, the world moves at a lighting pace.  These days, the only way to keep up is to follow the top content marketing blogs that feature the ideas and trends of the industry’s leading minds.  Below, I have compiled my list of the best content marketing blogs: Read more

Content Marketing Plan – A Palette of Creativity

So you got your website setup.  You made sure it’s properly optimized and full of relevant text.  You have committed to constantly adding new entries to your blog on topics that are designed to make you the authority in your field.  Back in the early days of the Internet, as long as your content was full of related keywords, you would be good to go.  These days, a website operating without a content marketing plan as well as rich imagery and captivating content is like trying to fly a plane with no experience. Read more

What is Content Marketing?

What is Content Marketing?

Content marketing is a comprehensive planned distribution of any digital or print asset to potential prospects, existing customers, or the masses for the purposes of enhancing brand recognition, brand loyalty, consumer education, lead generation, and ultimately the sale of a product or service to a consumer.  There seemingly is an endless range of assets that make up content marketing.  Several of the more popular content marketing assets include blogging, article marketing, white papers, infographics, case studies, ebooks, and videos.  The structured organization, creation, and circulation of these varying forms of tactical information provide the power of influence.  By creating an authoritative knowledge base on subjects related to a product or service, your company can increase consumer perception that your organization is a trusted source for all things in your relevant areas of interest.  In short, content marketing is your tool for earning a reputation as an influencer. Read more