After several blogs on the topic of Mobile Marketing, I spent some time reflecting on how much the technology has changed in my lifetime. We are at a point now, where we’ve come to expect revolutionary products every year and complain when the tech does not grow by leaps and bounds. On the heels of the release of the iPhone 5s and iPhone 5c it seemed appropriate to look back at how we got to this point. Read more →
In the world of Internet marketing, the only constant is change. More often than not, even industry experts do not realize how frenetically fast their industry is advancing. It is not until they return from a week of vacation to find that what they left behind is already a different animal. This hyper-accelerated evolution is even more applicable to the mobile marketing segment. From the release of the latest and greatest mobile devices to the launch of innovative mobile marketing disciplines, the answer to what is mobile marketing is a response that is evolving at warp speed. To accurately provide a mobile marketing definition that will provide valuable insight and withstand the test of time, I will keep my definition short and sweet. Read more →
Mobile marketing represents the strategic actions of design, optimization, and distribution of content that is intended for consumption on mobile devices including but not limited to cell phones, smartphones, and tablets. With the hyper-growth rise in the number of mobile devices combined with the decreasing usage of desktop computers and other traditional devices, end users are progressively more likely to use a mobile device as their first-screen of choice. As a result of this dramatic shift in how people consume information, for optimal mobile design and content delivery, marketers must adapt their messaging to smaller and varying screen sizes on multiple devices. What works within the sphere of the traditional Internet is not necessarily an optimal model for success on the mobile web. For that matter, content that is ideal for a tablet does not necessarily resonate on a smartphone. Read more →