Paid Search Blogs
As with any other Internet marketing discipline, learning paid search is about starting the learning process at step one and walking through it until you are warmed up and ready to run at full speed. Step one is to acquire a basic understanding of a paid search definition that makes sense to you. Once you have a grasp on the meaning, the next step on the path is to develop a more detailed understanding of what is paid search and why does it matter. As your pace of learning starts to accelerate, you are ready to move on to gaining an understanding of the key paid search tools like books, conferences, online classes, and software for campaign execution. From that point on, the most effective way to learn more and stay abreast of innovation, news, and evolution in the space is to read the top paid search blogs. The following paid search blogs represent my list of top choices for continuing education on the topic:
- Google Inside Adwords Blog
If you want to learn about anything in life, more often than not, start at the primary source and work your way out from there. The Inside Adwords Blog by Google is the official source of information put out by the world’s leading paid search marketplace. From tips to strategies to updates and news, this paid search blog is certainly one I would recommend following closely.
- Acquisio Blog
Acquisio is a paid search software company that also offers tools for a variety of performance media campaigns. Their blog is not only educational but also an easy and fun read for all things paid search related.
- WordStream Blog
The Wordstream blog offers critical and timely insight into the world of paid search management. With frequent contributions from WordStream CTO Larry Kim, this blog is a dynamic destination for advanced information on all things paid search marketing related.
- PPCHero Blog
If you are looking for a paid search blog that will accommodate and encourage escalation your knowledge, look no further than the PPCHero blog. This blog presents everything from basic ppc strategies to advanced strategies and nearly everything in between.
- SEMGeek Blog
While the SEMGeek blog provides a good deal of information on all things paid search, I think their creative paid search news coverage is the best around.
The Best Paid Search Blogs Teach You How To Save
On the one hand, starting a paid search marketing campaign is easy. On the other hand, efficient paid search management can be hard. The worst thing you can do is get comfortable and stop investing in your learning process. The best paid search blogs will not only keep you in tune with changes in the marketplace, they will educate you on clever ways to save and beat your competitive bidders. After all, paid search marketing is a game that is played against the backdrop of the system and also it is you against your competitors. To remain efficient in real time with an increasingly complex system and sharp competitors, the learning must go on.