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History of Content Marketing

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History of Content Marketing

Now that we have provided a content marketing definition, this blog is going to be short and sweet. In one form or another, content marketing has been around forever. From early cave paintings to serialized stories in newspapers and now in blogs and on Instagram, we have always used our written word. The biggest brands know it and the most memorable campaigns use it. No one will remember your story, if you never tell it. Content Marketing defines your history. It is your timeline, your imprint, your legacy. Make sure there is substance to back up whatever you are trying to market. Remember, consumers are not just buying your product or service, they are buying your company. Your company has a story, tell it. Your company has a history, lay it out. Read more →

Content Marketing Plan – A Palette of Creativity

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So you got your website setup.  You made sure it’s properly optimized and full of relevant text.  You have committed to constantly adding new entries to your blog on topics that are designed to make you the authority in your field.  Back in the early days of the Internet, as long as your content was full of related keywords, you would be good to go.  These days, a website operating without a content marketing plan as well as rich imagery and captivating content is like trying to fly a plane with no experience. Read more →

What is Content Marketing?

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What is Content Marketing?

Content marketing is a comprehensive planned distribution of any digital or print asset to potential prospects, existing customers, or the masses for the purposes of enhancing brand recognition, brand loyalty, consumer education, lead generation, and ultimately the sale of a product or service to a consumer.  There seemingly is an endless range of assets that make up content marketing.  Several of the more popular content marketing assets include blogging, article marketing, white papers, infographics, case studies, ebooks, and videos.  The structured organization, creation, and circulation of these varying forms of tactical information provide the power of influence.  By creating an authoritative knowledge base on subjects related to a product or service, your company can increase consumer perception that your organization is a trusted source for all things in your relevant areas of interest.  In short, content marketing is your tool for earning a reputation as an influencer. Read more →