History of Content Marketing
Now that we have provided a content marketing definition, this blog is going to be short and sweet. In one form or another, content marketing has been around forever. From early cave paintings to serialized stories in newspapers and now in blogs and on Instagram, we have always used our written word. The biggest brands know it and the most memorable campaigns use it. No one will remember your story, if you never tell it. Content Marketing defines your history. It is your timeline, your imprint, your legacy. Make sure there is substance to back up whatever you are trying to market. Remember, consumers are not just buying your product or service, they are buying your company. Your company has a story, tell it. Your company has a history, lay it out.
So to keep with my short and sweet promise, I have included an 15 second Instagram video that offers a brief history of content marketing.