Inbound Marketing Tools
If you took the time to absorb the information in my What is Inbound Marketing blog, obviously, you are intrigued by the notion of inbound marketing and its sustainable power. Now that I have helped to clarify the definition, my goal is to help you fill your toolbox with additional resources that will allow you to expand your knowledge base on the subject and ultimately execute an effective inbound marketing campaign.
Inbound Marketing Book
The co-founders of Hubspot, Brian Halligan and Dharmesh Shah are known as the pioneers of inbound marketing. Their book, Inbound Marketing: Get Found Using Google, Social Media, and Blogs is considered to be the bible for inbound marketers. It is an easy read and I strongly recommend it as a introductory tool to start building your toolkit.
Inbound Marketing University
Hubspot inbound marketing university is a free eLearning source for continuing education on inbound marketing. Classes are taught by internet marketing experts who are specialists in the discipline that they teach. Ultimately, students who pass an inbound marketing certification exam earn the right to call themselves an inbound marketing certified professional.
Inbound Marketing Summit
The Inbound Marketing Summit features over 40 inbound marketing, social media, seo, and content marketing speakers and it is the premier networking environment for anyone interested in inbound marketing. From big brands searching for the ideal inbound marketing agency to inbound marketing software companies promoting their tools, this summit is a can’t miss industry event.
Inbound Marketing Software
While there are a variety of inbound marketing software platforms and custom software applications available, the early leader in the space is definitively Hubspot. As its name implies, the software serves as a hub for all things inbound marketing related. Hubspot software assists with the centralized management of the following:
- Search Engine Optimization
- Blogging Software
- Social Media
- Landing Pages
- Lead Management
- Email Marketing
- Marketing Automation
- Marketing Analytics
Lay the Foundation and Develop an Inbound Marketing Strategy
As is the case with any discipline, the development of a sound inbound marketing strategy begins with the acquisition of knowledge on the topic. Brian and Dharmesh’s book is the opening act for constant cycles of multi-disciple learning that are necessary to become an effective inbound marketer. Certification, conferences, networking, and hands on use of inbound marketing software are all tools that will help take you to the next level and beyond. As outbound marketing continues to lose market share to inbound marketing as the strategy of choice, I hope my blogs help you to take the leap and learn. I encourage you to jump on board and follow along on the path to inbound marketing success.