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Reputation Management – One Size Does Not Fit All

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Reputation Management – One Size Does Not Fit All

You did a very bad thing. Said something you regret. Drank a little too much. Offended the wrong group. Or maybe you did nothing. Someone was just out to get you. Whatever the situation, if it gets online, it will tarnish your reputation. As soon as a potential employer, investor, client or even your own mother Google you, there is that horrible story. Sitting there amongst the stories of your donations, your humanitarian awards, your Nobel Peace Prizes. Alright, maybe you do not have all those other things, but that negative portrayal of you is still sitting at the number 3 spot. Read more →

Internet Reputation Management – Existing Beyond Infamy

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Negative Information -The Need for Internet Reputation Management

According to a survey done by the Cone Inline Trend Tracker, “4 out of 5 consumers changes their minds about a recommended purchase based solely on negative information they found online.” Think about that. These were potential customers that had made it to the bottom of the sales funnel. They had received recommendations to make their purchase and because of negative information they found online, 80% of them changed their minds. EIGHTY PERCENT! OK, so maybe that’s only from the people that actually go online and do research about their purchase. How many people actually do that? Well, according to that same survey, “89% of consumers go online to do additional research about products and services that have a moderate of high cost.” Wow! Only 11% of consumers wouldn’t be effected by negative information. Is there any person, business, or brand that can afford not to engage in Internet reputation management?

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