So you got your website setup. You made sure it’s properly optimized and full of relevant text. You have committed to constantly adding new entries to your blog on topics that are designed to make you the authority in your field. Back in the early days of the Internet, as long as your content was full of related keywords, you would be good to go. These days, a website operating without a content marketing plan as well as rich imagery and captivating content is like trying to fly a plane with no experience. Read more
What is Content Marketing?
Content marketing is a comprehensive planned distribution of any digital or print asset to potential prospects, existing customers, or the masses for the purposes of enhancing brand recognition, brand loyalty, consumer education, lead generation, and ultimately the sale of a product or service to a consumer. There seemingly is an endless range of assets that make up content marketing. Several of the more popular content marketing assets include blogging, article marketing, white papers, infographics, case studies, ebooks, and videos. The structured organization, creation, and circulation of these varying forms of tactical information provide the power of influence. By creating an authoritative knowledge base on subjects related to a product or service, your company can increase consumer perception that your organization is a trusted source for all things in your relevant areas of interest. In short, content marketing is your tool for earning a reputation as an influencer. Read more