Social Media Marketing Definition

I am warning you now, as you read this blog, you are going to hear this word a lot, “connection.”  If you are looking for a social media marketing definition, it begins and ends with this aforementioned word.  At its core, social media is about connecting with family, friends, acquaintances, and in some cases even that seemingly random suggestion that Facebook makes to you and decide to engage with.  So what is social media marketing and where does it fit within this seemingly personal and in some cases professional networking schematic?  The answer lies in the subscribing and sharing component of social media. Read more →