Every month the Google AdWords bill comes in, and it is for the maximum amount of your budget. You have picked out the best keywords, which is why people are clicking and thus, they are all converting into sales and customers, right? Case closed. Easy blog for this guy. Glad I picked this topic. Time to start drinking…Wait, what? That is not how it works? I guess that’s why the fortune you are spending on a Cat Hats paid search campaign has not made you an overnight billionaire. There are several content driven factors in a paid search campaign that will affect your results. Read more
When clients ask me about paid search, they say that it seems like a lot of work to organically driving traffic to their website. Can’t we just pay for clicks? My response is always the same, “You can certainly pay for clicks, but do not think that it is that simple.” If you want your online marketing campaign to play like a champion for you, you will want the right balance of organic and sponsored links for your business including quality paid search management. Read more
What is Paid Search?
Paid search is a search engine marketing strategy that strongly considers what you are willing to spend for a specific keyword phrase as the primary ranking factor. While several paid search models exist, the most common are CPC (cost-per-click) and PPC (pay-per-click). For instance, if you operate a personal injury law firm in Baltimore, Maryland and you determine that the keyword phrase “personal injury lawyer in baltimore” is a phrase that converts people who are seeking your services into qualified leads, if you are willing to pay the price, you can buy this valuable traffic. By setting up an account with at least one of the search engines that offer paid search solutions, within a matter of minutes, you can create a paid search ad that targets “personal injury lawyer in Baltimore.” Once you finish setting up the account, creating the ad, and indicating how much you are willing to spend each time someone clicks on your ad, your ad will immediately display adjacent to the organic search results for at least that exact match search. Read more