Paid Search Definition

In the world of Internet marketing, there are a lot of options for how you can choose to market your website and ultimately your products and services. If you represent a new business that is looking to rapidly establish an online presence and gain early wins or you are an established business that has had successes in other areas of online marketing and is seeking to scale your success, paid search is the answer. Before you jump into the fray feet first, it is important to understand what is paid search? To help answer this question, I have provided a paid search definition and an explanation of what it means to you and your return on investment. Read more →