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Video Marketing – The Magic of Moving Pictures

Video Marketing – The Magic of Moving Pictures

Long before the magic of video marketing came into reality, the first ads were probably scrawled on the walls of caves, but we will start with print advertising from the early 1900’s. While not intended to be shocking or humorous, when we look back at some of these early ads, that is exactly how they come across. Read more

What is Video Marketing?

What is Video Marketing?

Video marketing involves the content strategy, video production planning, as well as the optimization, distribution, and promotion of the ultimate video asset.  Online video marketing offers high user engagement rates, increased time spent on the site, significant social sharing, and the potential to achieve viral saturation.  In addition, online videos provide opportunities for branding, promotion of personalized company messaging, how-to and DIY solutions, pitching of products and services, inbound link building, lead generation, and sustainable exposure as a subject matter expert. Read more