What is Reputation Management?

Reputation management focuses on the process of monitoring and protecting a personal, professional, or brand identity by positively influencing the information in search and social channels as well as responding to any negative public feedback that might exist.  In the information age where anyone can easily post a blog, article, or other form of content, unfortunately, there are individuals who advertently or inadvertently post content that can cause harm to the reputation of others.  As an individual, business, or brand, it is critical to ensure that a positive message is visible when end users conduct searches for your name.  If negative mentions or undesirable feedback goes unaddressed, it is possible that the content could go viral and lead to a major public relations nightmare.   Online reputation management involves the optimization of positive branded digital assets that help to push negative content out of prime positions and ultimately out of view. Read more →