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Content Marketing Definition

Content Marketing Definition

When you consider the definition of content marketing, it is important to realize the vast scope of this broad term.  Content marketing is many things.  As a result, any accurate content marketing definition must cover a lot of material including both online and offline forms of content production such as articles, infographics, video, audio, webinars, white papers, and print materials.  Additionally, the definition must also consider the distribution channels for content including mobile, social, print, television, and the Internet.  In an effort to decipher and encapsulate this seemingly all-encompassing marketing discipline, I have included my definition of content marketing: Read more

What is Content Marketing?

What is Content Marketing?

Content marketing is a comprehensive planned distribution of any digital or print asset to potential prospects, existing customers, or the masses for the purposes of enhancing brand recognition, brand loyalty, consumer education, lead generation, and ultimately the sale of a product or service to a consumer.  There seemingly is an endless range of assets that make up content marketing.  Several of the more popular content marketing assets include blogging, article marketing, white papers, infographics, case studies, ebooks, and videos.  The structured organization, creation, and circulation of these varying forms of tactical information provide the power of influence.  By creating an authoritative knowledge base on subjects related to a product or service, your company can increase consumer perception that your organization is a trusted source for all things in your relevant areas of interest.  In short, content marketing is your tool for earning a reputation as an influencer. Read more