What is Video Marketing?
Video marketing involves the content strategy, video production planning, as well as the optimization, distribution, and promotion of the ultimate video asset. Online video marketing offers high user engagement rates, increased time spent on the site, significant social sharing, and the potential to achieve viral saturation. In addition, online videos provide opportunities for branding, promotion of personalized company messaging, how-to and DIY solutions, pitching of products and services, inbound link building, lead generation, and sustainable exposure as a subject matter expert. Read more