Long before the magic of video marketing came into reality, the first ads were probably scrawled on the walls of caves, but we will start with print advertising from the early 1900’s. While not intended to be shocking or humorous, when we look back at some of these early ads, that is exactly how they come across. Read more →
The world of Internet marketing is filled with an ever increasing number of options. Out of all of the current possibilities, there are none that that match the available range of creativity, fun, and excitement as video marketing. To understand this dynamic marketing medium, I will provide a video marketing definition and build upon my answer to the question of what is video marketing.
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Last week we were discussing one of my favorite topics, gadgets. This week we continue that trend with video marketing online. I have always been a firm believer that a picture is worth a thousand words, so in my mind, that made video worth a bazillion! The amount of information that can be packed into a short video while still being entertaining to the viewer is priceless. Read more →
Video marketing involves the content strategy, video production planning, as well as the optimization, distribution, and promotion of the ultimate video asset. Online video marketing offers high user engagement rates, increased time spent on the site, significant social sharing, and the potential to achieve viral saturation. In addition, online videos provide opportunities for branding, promotion of personalized company messaging, how-to and DIY solutions, pitching of products and services, inbound link building, lead generation, and sustainable exposure as a subject matter expert. Read more →