What is Guest Posting?

Guest Posting is the process of building a relationship with a third party website or blog publisher that ultimately results in an editorial content partnership.  As is the case with traditional public relations where a pr firm pitches concepts for articles, bylines, mat releases, press releases, and other forms of content to print publishers, guest posting is essentially the same principle except it refers to public relations in the digital world.  Earning the ability to contribute guest post submissions on a high quality website or blog that is relevant to the interests of your readership, clientele, and industry influencers is an extremely powerful relationship on many mutual levels. Read more →