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Social Media Marketing Tools

Social Media Marketing Tools

When it comes to social media marketing, one thing is for certain, the sphere continues to develop at a hyper growth rate.  Yet, the territory remains largely uncharted and in this current early phase of discovery, cross platform campaign monetization is a challenge for all marketers.  Being in the field for over a decade, it surprises me how often I hear in conversation with C-Suite executives as well as small business owners, “I know we need to do it (social media marketing) but we are not sure how to make money with it?”  With so much optimism combined with the unknown, increasing the base of knowledge, staying on top of the trends, socializing with the influencers in the space, and using the latest and greatest social media marketing tools is essential to achieving quantifiable success. Read more