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Reputation Management Definition

Reputation Management Definition

Historically, the concept of reputation management has been considered by the general public as well as search engines as an unethical means of manipulating and clouding the perception of reality.  With the rise of corporate and personal transparency in social media, content marketing, and public relations, the slant on a reputation management definition requires a bit of course correction.  For those who answer the question of what is reputation management with results of traditional disapproval, it is time to consider this practice as a right of communication.  Businesses and individuals who invest the time and resources into communication, public question and answer via social channels and review sites, and don’t simply try to lay low or hide deserve a chance to be heard and earn our respect. Read more