What is Paid Search?

Paid search is a search engine marketing strategy that strongly considers what you are willing to spend for a specific keyword phrase as the primary ranking factor.  While several paid search models exist, the most common are CPC (cost-per-click) and PPC (pay-per-click).  For instance, if you operate a personal injury law firm in Baltimore, Maryland and you determine that the keyword phrase “personal injury lawyer in baltimore” is a phrase that converts people who are seeking your services into qualified leads, if you are willing to pay the price, you can buy this valuable traffic.  By setting up an account with at least one of the search engines that offer paid search solutions, within a matter of minutes, you can create a paid search ad that targets “personal injury lawyer in Baltimore.”  Once you finish setting up the account, creating the ad, and indicating how much you are willing to spend each time someone clicks on your ad, your ad will immediately display adjacent to the organic search results for at least that exact match search. Read more →