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Paid Search Marketing – Get Your Message to Your Audience

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Paid Search Marketing – Get Your Message To Your Audience

Pop Results focuses on inbound marketing solutions. Our goal is to be your one-stop-shop, where we are able to integrate a custom set of solutions in order to maximize your exposure and get you the best return on your investment. The majority of what we do, like content marketing, on page and off page seo, social media, mobile and video marketing are all organic formats. We strive to make you the authority in your field and that means supplying your target audience with a plethora of useful information and direction. Read more →

Paid Search Management – Like A Champion

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When clients ask me about paid search, they say that it seems like a lot of work to organically driving traffic to their website. Can’t we just pay for clicks? My response is always the same, “You can certainly pay for clicks, but do not think that it is that simple.” If you want your online marketing campaign to play like a champion for you, you will want the right balance of organic and sponsored links for your business including quality paid search management. Read more →

What is Paid Search?

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What is Paid Search?

Paid search is a search engine marketing strategy that strongly considers what you are willing to spend for a specific keyword phrase as the primary ranking factor.  While several paid search models exist, the most common are CPC (cost-per-click) and PPC (pay-per-click).  For instance, if you operate a personal injury law firm in Baltimore, Maryland and you determine that the keyword phrase “personal injury lawyer in baltimore” is a phrase that converts people who are seeking your services into qualified leads, if you are willing to pay the price, you can buy this valuable traffic.  By setting up an account with at least one of the search engines that offer paid search solutions, within a matter of minutes, you can create a paid search ad that targets “personal injury lawyer in Baltimore.”  Once you finish setting up the account, creating the ad, and indicating how much you are willing to spend each time someone clicks on your ad, your ad will immediately display adjacent to the organic search results for at least that exact match search. Read more →