Internet Reputation Management – Existing Beyond Infamy
Negative Information -The Need for Internet Reputation Management
According to a survey done by the Cone Inline Trend Tracker, “4 out of 5 consumers changes their minds about a recommended purchase based solely on negative information they found online.” Think about that. These were potential customers that had made it to the bottom of the sales funnel. They had received recommendations to make their purchase and because of negative information they found online, 80% of them changed their minds. EIGHTY PERCENT! OK, so maybe that’s only from the people that actually go online and do research about their purchase. How many people actually do that? Well, according to that same survey, “89% of consumers go online to do additional research about products and services that have a moderate of high cost.” Wow! Only 11% of consumers wouldn’t be effected by negative information. Is there any person, business, or brand that can afford not to engage in Internet reputation management?