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Local Search – How Men Ask Directions

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Local Search – How Men Ask Directions

To date, we have spent many blogs discussing the benefits of local search and the pitfalls of the numerous systems in place. I have called it the Wild West of the Web, Andrew Bart has shown you the tools for a successful local marketing campaign, and we have explained what content to use. But we have not hit about the main reason why local search is so important. It finally solved the age old issue of men refusing to ask for directions. After years, decades even centuries of aggravation, battles, wasted time, missed dinners, date stand-ups (the list can go on and on), men finally are able to get to their destination.
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Local Search Tools

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Local Search Tools

Navigating and managing the fragmented local search ecosystem can be a bit of a challenge.  As mentioned in one my earlier blogs on local search optimization, there are seemingly an endless number of review sites, local search feeds, vertical directories, maps, and geo specific directories.  Attacking this disjointed mess by setting up profiles at each spot without careful strategy and not having a local search management plan to handle feedback can lead to a digital public relations disaster and the need to pursue reputation management.  My goal with this blog is to arm you with local search tools that will dramatically increase the likelihood of executing and maintaining a successful local search marketing campaign. Read more →