Local Search Marketing Definition

Whether you are lawyer, doctor, small business owner, or a large corporation, in a mobile world, local search marketing has become an essential force for connecting with consumers.  The power to present a tap-to-call phone number, display GPS route guidance to your place of business, and highlight a healthy list of customer reviews provides the consumer with actionable items that encourage further engagement with your business.  However, in most cases, sole practitioners and small business owners do not have the understanding, time, or expertise to create and execute a local search marketing campaign.  As is the case with any concept, gaining insight into a local search marketing definition is a reasonable place to initiate the learning process. Read more →