Local Search Tools

Navigating and managing the fragmented local search ecosystem can be a bit of a challenge.  As mentioned in one my earlier blogs on local search optimization, there are seemingly an endless number of review sites, local search feeds, vertical directories, maps, and geo specific directories.  Attacking this disjointed mess by setting up profiles at each spot without careful strategy and not having a local search management plan to handle feedback can lead to a digital public relations disaster and the need to pursue reputation management.  My goal with this blog is to arm you with local search tools that will dramatically increase the likelihood of executing and maintaining a successful local search marketing campaign. Read more →