Local Search – How Men Ask Directions

To date, we have spent many blogs discussing the benefits of local search and the pitfalls of the numerous systems in place. I have called it the Wild West of the Web, Andrew Bart has shown you the tools for a successful local marketing campaign, and we have explained what content to use. But we have not hit about the main reason why local search is so important. It finally solved the age old issue of men refusing to ask for directions. After years, decades even centuries of aggravation, battles, wasted time, missed dinners, date stand-ups (the list can go on and on), men finally are able to get to their destination.
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