Lead Generation Definition

To get to the bottom of the question of what is lead generation, I think it would be prudent to start by providing a root definition of the term. At its core, online lead generation involves the usage of a variety of Internet marketing disciplines including but not limited to organic search, paid search, and mobile marketing to provide visibility for actionable landing pages like forms or tap to call links. These actionable landing pages focus on aligning with relevant end users searches or in network environments that present solutions for the end user. After gaining the interest of  the end user, he or she is presented with the option of completing a short form of qualifying questions or engaging in a phone call to gain more information on the relevant product or service. In short, I define lead generation as follows: Read more →