What is Lead Generation?
Lead generation involves marketing tactics that ultimately result in the origination of some level of expressed interest in the products and/or services of the said company. Leads are captured in a quantifiable format, often rated for their likelihood of immediate consumer action, and either contacted by a sales representative or presented with additional marketing collateral that nurtures a lead deeper into the sales funnel. Online lead generation marketing is the most common form of lead generation and it is powered by digital strategies including but not limited to organic and paid search, content marketing, and social media marketing. Read more