Inbound Marketing Definition

As a follow up to my What is Inbound Marketing blog, I feel it is important to offer my personal definition for inbound marketing as well as provide my opinion on a few grey areas.  While there are a number of popularized inbound marketing definitions, mine is as follows:

“Inbound marketing is the execution of a soft sell strategy and lead generation process that concentrates on gaining customer conversions through the strategic presentation of relevant, educational, and influential content that a consumer is able to locate on their own volition.” Andrew Bart, Founder & EVP of Digital Strategy at Pop Results Read more →