Creative Content Improves Local Search Results

I previously covered how Local Search is like the wild west of the web. The places to search are so fragmented and the local results compete with national results, and many times you can’t tell what’s next door and what’s across the country. The main way I discussed before to boost your visibility and to make sure you are found correctly was consistency. I talked about making sure you had the same information anywhere you were listed. Use the same number, address and description, so that no matter how your potential customers find you, they are getting corroborating information. Read more →