Why would I want to put this on my site? Who wants to read this? This sounds like one giant commercial for your company. If this is the response you’re getting from outlets when pitching your digital pr releases or off page articles then you may need to take a step back and rethink your strategy. Read more →
I read a great quote from Lee Odden recently. He said, “If you want to ensure your brand gets in the media, then become the media.” That got me thinking, what is the media anymore. When I got into the marketing business it was very clear. The “media” was the TV and Radio stations, the networks, newspapers and magazines. They were the ones that you had to pay for ad space or worked your public relations connections and skills to get them to do a story on your company for some hook that you were able pitch to them. But that was then… Read more →
Perception. That is the name of the game. It does not matter what you do or how you do it, if your potential customers are unaware of what you are doing right, or they only hear about what you do wrong, any marketing you do will be fruitless.
Digital PR is the concept of attaining editorial exposure in targeted online media outlets with the goal being to authoritatively influence relevant audiences of interest. By contributing time and resources to the creation and dissemination of informative content, ambitious individuals and businesses alike are able to build and maintain their online reputations. From the creation of resourceful articles with strategic positive brand mentions to the creation of non-branded how to articles that offer expert knowledge on a related product or service, digital PR is essentially an exchange of valuable content for positive reputation points. Read more →