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Digital PR Definition

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Digital PR Definition

Internet marketing as a whole is a field that evolves at an extremely rapid pace.  As the industry continues to mature, the trends for nearly all of the individual disciplines are demonstrating a significant amount of interdisciplinary convergence.  In a similar manner to the way that inbound marketing blends on page seo, off page seo, social media marketing, content marketing, and can easily draw from other disciplines, digital pr is also a prime example of convergence in Internet marketing.  For those seeking a short answer to the what is digital pr question, I have included my digital pr definition as well as an explanation on what digital pr means. Read more →

Digital PR Using Content Marketing

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Digital PR Using Content Marketing

I read a great quote from Lee Odden recently. He said, “If you want to ensure your brand gets in the media, then become the media.” That got me thinking, what is the media anymore. When I got into the marketing business it was very clear. The “media” was the TV and Radio stations, the networks, newspapers and magazines. They were the ones that you had to pay for ad space or worked your public relations connections and skills to get them to do a story on your company for some hook that you were able pitch to them. But that was then… Read more →