Content Marketing Definition

When you consider the definition of content marketing, it is important to realize the vast scope of this broad term.  Content marketing is many things.  As a result, any accurate content marketing definition must cover a lot of material including both online and offline forms of content production such as articles, infographics, video, audio, webinars, white papers, and print materials.  Additionally, the definition must also consider the distribution channels for content including mobile, social, print, television, and the Internet.  In an effort to decipher and encapsulate this seemingly all-encompassing marketing discipline, I have included my definition of content marketing: Read more →