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Content Marketing Mistakes

Content Marketing Mistakes

Now that you know all about the history of content marketing, gotten all the creative content development tools and even discovered how to make an effective creative content marking plan. What we have not covered is all the things that can go wrong in developing your content marketing. Joe Pulizzi says that your content needs to be better than everyone else’s. Better than your competition, or even the media or other publishers that cover your topics. He asks how can you expect be the authority, if you’re not the best?¹ Read more