Local Search Marketing Blogs
As I have alluded to in previous blog posts, learning an Internet marketing discipline is not just a step-by-step process but, it also requires constant ongoing learning. This fact is especially the case with the heavy fragmentation and consolidation of local search properties. While my local search marketing definition and explanation of what is local search optimization offer an immutable foundation of knowledge from which you can initiate the learning process, the evolution of the industry demands continuing education. Staying abreast of and utilizing local search tools aid in accelerating that path of education and the next steps toward executing winning campaign strategies. Yet, to truly remain in tune with the rapid changes in this Wild West of The Web, local search marketing blogs are the best source of up-to-date information. Below, I have included five top local search blogs that I track for the latest news and happenings in the space.
- BrightLocal Blog
BrightLocal is a local seo tools company whose blog provides a robust collection of local search marketing news, Google+ Local, research and more. The insight on all things local search related is covered in webinar, video, case study, and article formats.
- ReachLocal Blog
If you sift through the self-promotional aspects of the ReachLocal blog, the remaining local search marketing content is newsworthy, informative, and densely packed with practical small to medium sized business assistance.
- OrangeSoda Blog
The OrangeSoda blog presents information on a variety of local search marketing strategies as well as coverage on other internet marketing disciplines as they relate to driving localized traffic to your web properties. There is a central focus on small businesses but much of the information that is presented applies to businesses of all sizes.
- RevLocal Blog
RevLocal’s blog imparts local search optimization tips and tactics both on a macro and micro level. From detailed mobile site development strategies that aid with local seo to industry news on Google+ local search and news that affects local marketing on social networks, this blog is a great resource.
- LocalSearchInsider Blog
As its name implies, the Local Search Insider Blog is truly meant for the local search insider. The news and information is geared toward local search industry professionals. As opposed to the aforementioned local seo blogs, this one covers public policies, conferences, and other high level research and data sources.
The Best Local Search Blogs
With a rapidly evolving and disjointed local search marketing sector, there is no dominant single solution like Google to target and rein in local search traffic for your web property. The key motion you can make is to stay on top of the best local search blogs and the new new things are introduced in the market space. The consolidated ideal solution for local search has not arrived yet. By increasing your knowledge base on all the local search properties, social entities that cater to local traffic, and local search optimization techniques, you can increase your positioning, display, and overall saturation in your geo-targeted area of business. The aforementioned local search blogs will help you turn a Wild West situation into a more controlled circling of the wagons around your pertinent area of interest.